To work samples


Mr. John Q. Sample
123 Anystreet
Anywhere, USA 12345

Dear Mr. Sample,

Assume for a moment your latest fiscal quarter just ended.

As Chief Financial Officer, do you wait for your staff to juggle and crunch numbers, apply ratios, and prepare a report you can review and hand off to your CEO and Board of Directors?

Or, with a click of your mouse, do you get all the vital financial information you need, using over 200 Performance Indicators?

As a fellow Chief Financial Officer, I've done both, and believe me, the second choice is a whole lot easier! Skeptical?

Then visit Lawson Software's Web site:

www.lawson.com/balrae/pi

and then see the exciting new LAWSON INSIGHT Performance Indicator (P.I.) Suite in action.

LAWSON INSIGHT P.1. is a software solution that consolidates vast amounts of enterprise financial data into a "role-based" intelligent P.1. station. With it, you can leverage this data to provide insight into all aspects of your company's -- financials, sales, customers, employees, products, purchasing, and more.

LAWSON INSIGHT P.1. was also designed for key executives who need up-to -the-minute competitive views of their enterprise data.

Unlike other software products, LAWSON INSIGHT P.1 uses a "role - based" approach - which means Lawson Software has identified the crucial Performance Indicators, or business measures, important to executives performing specific roles within your company.

(CEO's, CFO's, COO's, Department Managers, Sales Managers, Purchasing Managers, HR Executives and many others.)

But what specifically can LAWSON P.1. do for financial executives like us? At the Web site, you'll see how Lawson P.1. offers over 200 Performance Indicators and ratios like:

Income Statement with Vertical Analysis . . . Balance Sheet with Vertical Analysis . . . Current Ratio . . . Acid Test Ratio . . . Cash Ratio . . . Cash Turnover Ratio . . Income From Operations . . . Cash Flow Ratio . . . Profit Return on Sales . . . and that's just for starters -- there are over 200 P.I.s you can select!

continued...

  

To work samples

Balrae Associates was a DMRG client for marketing planning,
budgeting, creative development and program execution.
Balrae's president took over from Wehmann as president of Carolinas Direct Marketing Association.