The Baxter Economic Service was a financial newsletter and advisory service.
Subscribing to the newsletter was also subscribing to the Financial Advisory services. 
Below is the first of a five letter renewal series similar to what's used for many subcription renewal efforts.

To letter 2 of 6                                         To work samples

 

 

Dear Client,

  It's a good guess you were busy when you received my letter a few weeks back informing you...

  ...that YOUR BAXTER ECONOMIC SERVICE SUBSCRIPTION IS ABOUT TO EXPIRE.

  Perhaps you've been off on a trip somewhere on business or vacation. After all, Baxter readers are busy people -- because Baxter readers tend to be involved people with many interests to distract them.

  --But now your Baxter subscription is getting close to the end and I don't want you to risk interrupting your service. So while you're thinking of it -- right now -- why not get your renewal in the mail right away?

  THINK ABOUT IT - at the special subscription extension cost of $125, not the $135 regular fee, less than 4O¢ a day, gives you 50 weeks of the Baxter Economic Service offering you the guidance of new financial market information and numerous investment ideas and recommendations, in your hands every week -- don't miss out.

  DON'T FORGET -- THE BAXTER MAIL CONSULTATION PRIVILEGE.

  An unlimited, "as-often-as-you-like" access to the consultation services of our research staff, specially trained to analyze your personal portfolio and answer any inquiries regarding your prospective investments and financial planning matters. This privilege is part of the Baxter Service, at no extra charge, so please use it!

  Don't risk forgetting to renew. You could wind up being removed from the "active" list and needlessly miss future services. Mail in today.. and you'll be sure. Thank you.

Sincerely yours,

Mary McElynn

Mary McElynn
Executive Director

 

 

To letter 2 of 6                                         To work samples