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Frequently Asked Questions:
How Is Direct Marketing Different? Why is Direct Marketing typically more effective than other forms of marketing? Why would it make sense for OUR business to use Direct Marketing? What kinds of marketing results improvements are possible? Is there any difference between Direct Mail Marketing and Direct Marketing? Is there a best time to use Direct Marketing most effectively? What minimum response is required

	1. How BIG is Direct Marketing?
	Most people are surprised when they find out how big Direct Marketing really is. ALMOST 60% OF TOTAL ADVERTISING AND MARKETING ! ! Back in 1992, The Direct Marketing Association commissioned the WEFA Group to develop an econometric model for the U.S. macro economic, industry and regional economic activity. In 1999, The Direct Marketing Association's (DMA) forecast of Economic Impact: U.S. Direct Marketing was released. The findings are shown below. Many people are surprised to learn that Direct Marketing, at almost 60 percent of all U.S. Marketing and Advertising expenditures, is now the PREDOMINANT FORM OF ADVERTISING IN THE WORLD. Below is what The Direct Marketing Association displayed on its website throughout 1999. This page is now part of a printed report available to DMA members only. "Economic Impact: U.S. Direct Marketing Today" By DMA/WEFA 1 \| 2 \| 3 \| 4 \| 5 \| 6 \| 7 \| 8

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Raleigh, North Carolina | Contact

1. How BIG is Direct Marketing?

ALMOST 60% OF TOTAL ADVERTISING AND MARKETING ! !