Direct Marketing grew up on Direct Mail, but there's much more to
Direct Marketing than Direct Mail.
Although Direct Mail is still a "main engine" of Direct Marketing,
many people are surprised to learn all the other forms of marketing
and advertising considered to be direct marketing strategies:
- Direct Response Advertising
- - including most forms of direct response print advertising:
newspapers, magazines
- Direct Response TV
- TV Infomercials
- Home Shopping Channels
- Direct Response Radio
- Drive Time Radio - Call - In Contests
- All Website Marketing
- Trade Show Marketing - Industrial and Consumer
- Seminars, Workshop Training
- Telemarketing - Inbound and Outbound
- Direct Sales
- Retail Coupons
