Many people believe the Summertime is less effective
for Direct Marketing, and for certain products - like snow blowers
- it may be.
Usually, if products enjoy year round demand with other
forms of marketing and advertising, Direct Marketing can often be
more effective 365 days of the year.
The best time to use Direct Marketing is when you need
to minimize the Risks of your marketing and minimize the investment
in your Marketing.
For most businesses, the time to minimize Risk and minimize
Investment is ANYTIME.
