DMRG Resources

I often hear seminar presenters and consultants say they're careful not to reveal too much information for fear that, if they do, attendees or clients will no longer need their assistance.

The reality is, if you know everything DMRG knows, that won't be that helpful.  It's not what you know but what you know how to DO.

Your success lies in your ability to implement what you know and have learned. Implementation requires knowledge, but also requires assistance. Some businesses assume the "do it yourself" approach offers significant advantages.  Another reality quickly becomes obvious: you can't do it all yourself.

DMRG believes in giving freely of knowledge up to a point.   Many attendees or clients who tried going it alone quickly wind up realizing how difficult the do-it-yourself approach can be. Yes, you can do it yourself but be sure to balance what you gain against what you lose. You may save some money, but you'll likely lose a lot of valuable time with trial and error.

DMRG's primary product is assistance with - and awareness of - the Marketing process. We're a "resources group" and also a "group of resources". Resources include knowledge through training, identification of vendor resources and resources in the form of implementation assistance.

If we give away - or significantly discount - all our "product", we'll go out of business. That helps no one. But there's still plenty of information we can give away without the risk of that happening.

Other pages on this site share a wealth of how to resources  - articles and highly recommended books.  We offer inexpensive, easy-to-access, instructor-lead training and soon, we'll offer training in convenient DVD format.

The purpose of this page is to list some worthwhile resources in a variety of forms. If you have recommendations of similar resources you've worked with, let us know and we'll add them to the list.