Marketing Is About People

The harder way or the smarter way?
It's that simple.
If you don't know how to make it smarter, then what will it always be?.

For years marketing textbooks have traditionally taught product oriented marketing
Product oriented marketing training overlooks key questions like...

Is a sale a purchase or is a purchase a sale?
That question shows the difference between DMRG training and convention, irrelevant Marketing training.

Products don't purchase, people do.
People make purchases, not products, not product sellers.
Marketing is not about Sales and Advertising, it's about people making purchases.
That's where the money is.
The focus of profitable marketking is increasing purchases by who makes purchases.

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