• Using The Internet To Integrated Response Marketing 
• The interplay between Internet advertising and traditional media
• Basic Terminology and Definitions
• MARKETING YOUR SITE
• B-To-B vs. Consumer Internet Marketing
• The Basics Of Electronic Commerce.
• Internet Response & Fulfillment Solutions.
• Email Campaign Strategies 
• Opt-In and Opt-Out vs. SPAM
• Implicit vs. explicit consent

• Writing Effective E-Mail
• Email Subject Teaser Tips
• Typical response rates
• Lower Costs Per Customer and Inquiry
• Website Linking and Search Engines 
• Direct Marketing Response Mechanisms
• Capture, Track & Fulfill Web Marketing Results
• Inbound Web Forms That Qualify Leads
• Using CGI To Generate eMail Responses.
• Domain Names- The Name Is The Game
• Designing Effective, Long Term eMarketing Strategies

• Understanding how Internet Marketing integration is key to your Direct Marketing and Direct Response success.
• How to use the Internet to manage INBOUND response and to manage OUTBOUND information fulfillment.
  Using Outbound eMail marketing effectively by understanding and following the right guidelines -- and managing the risks.
• Additional Direct Marketing Perspectives -- Why "Targeting the market", without an effective, end-to-end results management process, is usually a waste of time & money.
• Results Management Insights - Why Direct Marketing has emerged as Today's most cost-effective marketing tool.

Why training in Internet Direct Marketing?
     Businesses usually look carefully at the costs, the demographics and the planned goals of their Marketing programs. They use processes to handle marketing results, and report on the analysis of those results. When it comes to Internet Marketing, however, few companies have gone to these lengths to insure their marketing and direct marketing success.

     Typically marketing on the internet has be done with limited planning by individuals with a lack of experience in any marketing. The Internet is much more than "a cheap place to advertise". By attending this course awareness of YOUR options for internet marketing success can provide the same level of confidence in successful marketing programs using other mediums.     Page Top

Who Should Attend?
     Anyone who affects the success of your organization's promotions or other marketing efforts.

     Managers, Supervisors and Coordinators in Marketing, Sales, Advertising or Promotion Management.

     Business owners, partners and principals of businesses big and small..

     Advertising Agency account services staff, or similar staff from marketing service firms.

     Sales Reps from supplier and vendor companies who support Direct Marketing "user clients"

Speaker(s)
George Wehmann
President, Direct Marketing Resources Group, Raleigh, NC

Founder, past president, Carolinas Direct Marketing Association.

     Wehmann's experience comes from Readers Digest Condensed Books Club, American Express, IBM PC Company and Merrill Lynch Financial Services.

     Wehmann has presented at conferences for a variety of trade associationsincluding The American Marketing Association, The Internal Association of Business Communicators, Chambers of Commerce and various entrepreneurial development groups.