Dear Media Networks Advertiser,

   Today, more than ever, Media Networks believes in providing advertisers a proven and effective way to gain a competitive edge by targeting advertising messages to the right people, in the right place, at the right time.

   But in today's crowded marketplace, it takes more than a message and a medium to sell effectively. It takes the precision and power of target marketing.

   And now, Media Networks, the pioneer of local advertising in national magazines, is pioneering a new marketing innovation:

TARGETED MAGAZINE ADVERTISING COMBINED WITH TARGETED DIRECT MAIL MARKETING

Yes, we still believe targeting selective magazine audiences can significantly benefit your advertising investment, but now we've added an innovative and unique marketing approach to benefit MNI magazine advertisers even more -- MAGAZINE PLUS!

Optimize your advertising investment with this new and innovative combination. Now you can DOUBLE target local trading areas - at rates that are not only reasonable, but affordable!

   Just a few benefits and features of MAGAZINE PLUS:

• Direct mail delivery of your same magazine selling message to the same audience in the same market.
• Stimulate customer sales quickly and directly.
• Precision targeting to individual zip code areas.

    Once again, MINI is not just a combination of magazines, but a complete communications network. Media Networks continues to offer uncompromising value. That's why you owe it to yourself to see how MAGAZINE PLUS can work for you.

    Call now and let's schedule a brief presentation right away!

Best regards!

Suzanne Dawson

P.S. Increase sales with MNI's new "double duty" advertising!