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Share an additional NatWest USA VISA card with someone special.  It's an added convenience... and it's FREE!


 

Dear John Q. Sample:

You already know the unmatched convenience of having your NatWest USA VISA card in your wallet. It means you can make convenient purchases such as those "once-in-a-lifetime" bargains and it especially means you're never caught short when you need money most --for restaurants, gasoline, hotel/motels, travel.., even for those long holiday weekends.

Now you can share that convenience with someone special -for free! Your spouse, your child away at school, or even a parent. The time to request an additional NatWest USA VISA card is NOW!

The time is now because your additional card has already been pre-approved. Only someone with your responsible credit record could earn such automatic pre-approval.

The time is also now because this pre-approved offer expires October 21, 1999

And look at what you'll be sharing:

  • Nationwide and worldwide acceptance of the VISA card in over 4,000,000 locations... at fine shops, hotels and restaurants, more than any other card.

  • Instant cash advances, at home or away, at over 100,000 VISA member banks.

  • The convenience of always having the means to meet almost any financial need, in town or while traveling.

  • When your additional cardholder travels, you'll know that the VISA card is along to handle air travel, food, or lodging.

(over, please)
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Credit Card Marketing

The mailer below shows work we did at Krupp Taylor USA's Manhattan office.  Based on Long Island, the U.S. headquarters of the British National Westminster Bank, was a client of Ally & Gargano advertising. Ally & Gargano was best known for the earliest ads done for Federal Express when FedEx was just getting started. Krupp Taylor was a direct mail marketing agency based in LA with a New York office.  With Ally & Gargano, we were an agency to an agency.

We worked primarily on efforts to extend card usage, by marketing additional cards linked to primary accounts.  This was similar to the Supplementary Card at American Express.

Note: National Westminster Bank has never been a DMRG client. George Wehmann developed this copy as part of letter fomat testing while employed at Krupp Taylor New York, now part of Foote Cone Belding Direct, New York.