How To Develop EFFECTIVE Direct Marketing Offers
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  • Why The Right Offer is SO important?
  • Should you offer a free gift? Maybe. Maybe not.
  • How offers can REDUCE the cost of Direct Marketing.
  • Budgeting for premiums and other incentive offers.
  • Knowing "net" costs of premium offers.
  • Why the right offer can pay for itself again and again.
  • Picking the best types of offers for your products.
  • The "urgency factor" overlooked in most offers.
  • Examples of very effective offers.
  • Strategy differences for Response VERSUS Purchase offers.
  • Consumer versus Business-To-Business offers.
  • Proving which offers are most effective by Testing.

What You'll Learn...
Information-packed, half-day for people who want to learn:

  • Why do people respond to some offers and not to others?
  • Why the right offer can mean the difference between success and failure.
  • What exactly IS an Offer?
  • What is THE MOST EFFECTIVE Offer?
  • Is the Offer the features of your product? Or is it something else?
  • Do some offers risk being "too good to be true"?
  • How can an offer be presented to make it seem more valuable?
  • Why is the Offer more important than the Copywriting, or the Graphics, or anything else -- other than targeting the right audience?
  • How do offer strategies help or hurt the total, overall lifetime value of ALL your customers?
Why Training in Offer Development?
  • Despite what many marketers assume, the most effective Offers are far more than product features, product benefits and pricing.
  • What exactly IS an Offer? What is THE MOST EFFECTIVE Offer?
  • Why is the Offer more important than the Copywriting, or the Graphics, or anything else -- (other than targeting the right audience)?
  • Why the right offer can mean the difference between success and failure.
  • Why do prospects and customers respond to some offers and not to others?
  • Do some offers risk being "too good to be true"?
  • How can an offer be presented to make it seem more valuable?
  • The more attractive and effective you can make your offer, the better your response will be.
  • The goal of this course is to help you come up with the most effective offer YOU CAN AFFORD, (not the most attractive offer possible).
  • Come learn how you CAN "sweeten" your offer strategy and make it more attractive without increasing your fixed marketing costs.                                      
What Past Attendees Say:
     "It busted almost all my existing ideas about how direct marketing works. I feel so much better prepared to attack our new direct campaigns from an informed position. I still need a great deal more specific info. Now I feel I have a solid footing to more forward."

     "Focused completely on Direct Response campaigns which I'm In the middle of working on."

      "Great Information - very helpful & thought provoking - made me see what I was doing right and the things we are not doing, but should be!"  

Who Should Attend?
     Anyone who affects the success of your organization's promotions or other marketing efforts.

     Managers, Supervisors and Coordinators in Marketing, Sales, Advertising or Promotion Management.

     Business owners, partners and principals of businesses big and small..

     Advertising Agency account services staff, or similar staff from marketing service firms.

     Sales Reps from supplier and vendor companies who support Direct Marketing "user clients"

Speaker(s)
George Wehmann
President, Direct Marketing Resources Group, Raleigh, NC

Founder, past president, Carolinas Direct Marketing Association.

     Wehmann's experience comes from Readers Digest Condensed Books Club, American Express, IBM PC Company and Merrill Lynch Financial Services.

     Wehmann has presented at conferences for a variety of trade associationsincluding The American Marketing Association, The Internal Association of Business Communicators, Chambers of Commerce and various entrepreneurial development groups.
New Bern Avenue, Raleigh, NC Directions & Parking Information Provided To All Registrants --
For Other Training

Only $99
Per Half Day Workshop

Seating Limited Due To Small Groups Reserve Seats NOW

Information-packed workshops
on using Direct Response MORE EFFECTIVELY!  Learn and understand
the Direct Response Mindset.
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