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Highly recommended Best
Reading - Articles, Books,
and Publications
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Direct Marketing
Industry Trade Publications
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- American
Demographics Advertising Age acquired
American Demographics in November 2004 and relaunched
it in February 2005 as a monthly report in Ad
Age.
- Business
Mailers Review , 1813 Shepherd Street, NW,
Washington, DC 20011-5398
- DIRECT
Magazine covers every aspect of Direct marketing,
including postal and regulatory issues, creative,
lists, customer relationship management and database
marketing.
- Direct
Marketing Magazine - The monthly online
magazine for Direct Marketers. Since 1938, providing
in-depth feature articles, case studies, news
coverage, and more."
- DM News,
published weekly, circulated free to qualified
professionals. For free qualified subscription
call 212-741-2095 or mail to DM News, PO Box 3055,
Langhorne, PA. 19047.
- Mondo Times
Find newspapers, magazines, radio & TV stations
and news agencies around the world.
- Multichannel
Merchant Magazine exclusively serves catalog
companies and on-line merchants, as well as retailers,
manufacturers and wholesale/distributors, who
sell goods via print catalogs and/or transactional
websites.
- Target
Marketing Magazine , North American Publishing,
401 N. Broad Street, Philadelphia, PA 19108
- Web
Marketing Today publishes a free version each
Wednesday to help subscribers stay abreast of
Internet Marketing developments.
Want lots of information right away? Ask to subscribe
to 2 years and receive last year's worth of back
issues right away. This might provide you a year's
worth of back issues without waiting a year.
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Recommended list of Direct Marketing
Books:
To
Top
Listed below are some of the best. Even older books
still offer a wealth of valuable information. A good source
for finding these is Amazon.com
- Permission Marketing - By Seth Godin, Simon
& Schuster
- One-To-One Marketing
- Peppers & Rogers, Doubleday Books
- Direct Marketing - How to use the Internet, Direct
Mail, and Other Media, George Duncan
- The Greatest Direct Mail Sales Letters of All Time,
by Richard Hodgson, Dartnell Publishing
- The Complete Direct Mail List Handbook, by
Ed Burnett, Prentice Hall, $49.95.
- How To Start And Operate A Mail Order Business,
by Julian Simon, McGraw Hill Publishing
- Integrated Marketing Communications, Don Schultz,
Stanley Tannenbaum, Robert Lauterborn
- Business To Business Direct Marketing, by Tracy
Emerick, Direct Marketing Publishing
- Books available from Direct
Marketing Association click on DMA Bookstore or
call 1.800.344.8328.
Many of the books listed are available in your public
or university library. Llibraries also often have
other worth while direct mail/mail order "how to" books.
Articles
"ready to read" on this site:
To Top
Have an interest in a specific
Marketing or Direct Marketing topic? We may
have a feature article on it. To request
articles that might cover your topic of interest,
see below.
In the spaces below are listed
a variety of online articles. Upon request,
any article's web address will be emailed within
24 to 48 hours, if not sooner. If you prefer
a faxed version, be sure to include your fax
number.
Any article request requires submitting
your email address. How your email address is
protected is described in the DMRG privacy
page.
You can't
read too much.
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