Samples display first pages only.
Many current samples too proprietary to display.
All sample pages have link to this page.

Work Samples developed under George Wehmann or DMRG supervision

• Fund Raising
• Highway & Travel Advisory Radio
• Enterprise Software

• Auto Finance - GMAC
• American Express Card Marketing
• Consumer Banking - Credit cards
• Merrill Lynch Home Equity Credit

• Advertising Media Services
• Economic Development - U. S town
• Industrial Development - European nation
• Internet Access, Web Hosting & Design

• Home Improvement Products
• Newsletter Subscription Renewals

Other samples developed under George Wehmann / DMRG supervision.

Others Developed by Wehmann / DMRG from scratch

• To Be Determined

• To Be Determined

• Online Newsletter Feature Article
• Marketing Seminars online promotions

To protect proprietary client information many samples are not displayed.  If you have a category preference or wish to see second pages, email a samples request.

Client testimonial letters

American Express Card Marketing

In 1979, American Express Card Division assembled the first Direct Marketing Grou whom managed all Card Division direct response or direct marketing on behalf of internal client product groups - Personal Card, Gold Card, Corporate Card, Cardmember Services, Supplemental Cardmembership, Product Development and Production Services.

The Direct Marketing Group's primary task was to determine which of all the various mailings, previously developed by product groups, were most cost effective.  Achieving that tast required a sophisticated testing series requiring hundreds of test variables - mail piece format, list segment, offer appeals, and creative.

Links below connect to samples involved in AMEX DM testing which resulted in the DM Group's major successes. Success resulted from teamwork within the product groups, the ad agencies, the freelancers, internal staff and many external production vendors.

1. Personal Card New Member Acquisition - through rigorous testing, the "Quite Frankly" letter had been developed as the most effective at attracting new cardmembers.

2. Two minute quiz letter - New Cardmember Acquisition. One of many copy variations tested.

3. Driver Security Plan - Similar to AAA Auto Club - a Cardmember Services enhancement. This was a new product that didn't go to full rollout. Not enough cardmembers signed up.

4. Luggage Tags - promoted mostly by billing statement stuffers and as ride alongs in other mailings. The order margin on the price wasn't high enough to allow solo mailing promotion.

5. Supplemental Cardmembership - For extended family members to enjoy additional card usage. Kids at college, retired parents on fixed incomes helped out by their children, were primary users.

6. Credit Card Registration - protected Cardmember's entire collection of credit cards as well registered household possessions.

7. Membership services value - One of several pieces mailed to Cardmembers when their annual membership was renewed.

8. Express Phone Long Distance Service - MCI had a very inadequate billing system, while Amex had a world class billing system. MCI was in its earliest years.

9. Cardmember Services collateral - Another item used when annual cardmembership was renewed. Sent in mailings and inserted in monthly billing statements.

Merrill Lynch Equity Access

In 1983, after it's Cash Management Account (CMA) revolutionized the Financial Services industry, Merrill Lynch innovated another first - the first-ever revolving line of credit secured by home equity - the now familiar "home equity credit line" called The Equity Asset Account.

Backed by major ad agencies, public relations firms, mailing houses, lettershops and Merrill Lynch Corporate, our Stamford Connecticut based division continued marketing advances pioneered at American Express.  Most of The Amex Direct Marketing Group had joined Merrill Lynch's lead agency - Wunderman, Ricotta and Cline, one of Merrill Lynch's agencies.

Samples alone can't reflect all the testing, the lead conversion and management strategies involving the salesforce of Pierce Fenner & Smith or the 13 step approval process.  Also not reflected in samples: - customer and prospect database list segmentation testing, response modeling, offer testing and additional package format testing.

Control elements

1. Letter
2. Brochure cover
3. Brochure inside
4. Reply device

Coupon format test

5. Letter
6. Brochure cover
7. Brochure inside
8. Application

Media Networks, 3M  (now part of Time, Inc.)

Media Networks provides advertisers local advertising in national magazines. Whenever you see a print ad for a local company in Time, Newsweek, US News or Sports Illustrated magazine, that's Media Networks.  In 1986, Media Networks was division of 3M, the same company that makes Scotch Tape. 3M National, for a while, was number 1 nationally in billboard advertising. Media Networks, based in Stamford, Connecticut, was in the same 3M division.

Once local ads run, the ad's themselves can also be "merchandised" in the form of "As Seen In" counter top displays, self mailers and statements stuffers.  The self mailers and statement stuffers were extended into a direct response channel.  Samples below are from a presentation used with advertising agencies nationwide.

Add A Card, a service MNI had already developed, allows advertisers to use smaller versions of their space ad impressions in self mailers or billing statement stuffer formats.  In addition to sales force support materials, promotional literature was developed for local markets detailing market coverage, target market demographics, monthly insert schedules, material dimensions, postage requirements and rate schedules.

Most of my assistance was traveling around the country training sales reps how to present the new Direct Response Magazines Plus service to their key clients - major ad agencies.

Media Networks was started and built by Tom Sassos, an advertising entreprenuer. 3M purchased MNI from Tom and later sold MMI to Time, Inc. shortly after I was recruited to a position in North Carolina.

1. MNI Introductory Letter.  This was the basic introductory letter sent in advance of a presentation.
2. MNI Presentation Cover Sheet The cover sheet of a multi-page presentation delivered by the MNI national sales force.
3. MNI Questions
4. MNI Flexibilities

5. MNI Mail-An-Ad
6. MNI Options
7. MNI Impact
8. MNI Summary

Miscellaneous Samples If I'd only saved more samples...  Links below are to samples of work I saved from several campaigns.  Unfortunately, what samples don't display is all the "behind the samples" efforts - planning, consulting, research, vendor negotiation and management, etc.  Each link below shows only one sample. All samples in this website cannot represent the complete scope of DMRG client work or complete experience of George Wehmann.                                     To Top

1. Auto Finance - General Motors Acceptance Corporation (GMAC)

2. Computer Hardware Systems - Exide Electronics (PowerWare)

3. Economic Development - Town of Garner, NC

4. Enterprise Software - Balrae Associates

5. Fundraising - Special Olympics 99 World Games (non paid)

6. Highway & Travel Advisory Radio - Digital Recorders

7. Home Improvement - Weatherall

8. Industrial Development - Government of Ireland

9. Internet Service Provider - Networks, Raleigh, NC

10. Investment Advisory Newsletter - Baxter Economic

11. Exotic Gifts- Krupp Taylor USA

12. Sundry Products - Sun Hill Industries

13. Training Promotion - DMRG, Inc.

14. Website Newsletter - Nortel Networks